Your Ride, Your Price
Explaining a fairer ride-hailing app in three seconds, on mute.
- Client
- Bharat Yaatri
- Sector
- Ride-hailing, Delhi NCR
- Work
- Launch film
- Year
- 2026
01 · The brief
No commission, no surge: rider and driver agree the fare with a slider. Delhi had to get that idea while scrolling with the sound off.
02 · The idea
Make the fare slider the star. Once people see the price move under a thumb, they understand the whole product.
03 · The work
Everything plays muted. Click any piece for sound.